https://aitanavallejo.com aitanavallejo.com Sun, 25 Jan 2026 14:21:39 +0000 https://aitanavallejo.com en https://aitanavallejo.com/Home Wed, 13 Oct 2021 10:55:39 +0000 aitanavallejo.com https://aitanavallejo.com/Home https://aitanavallejo.com/Welcome-To-My-Office Sun, 25 Jan 2026 14:21:39 +0000 aitanavallejo.com https://aitanavallejo.com/Welcome-To-My-Office Welcome To My Office Vinted&nbsp; Background Vinted sits at the intersection of side hustles and self-expression -- where selling your clothes feels like running your own business. The community already jokes about being a “Vinted CEO.” So we made ‘Welcome to My Office’: a mockumentary campaign where one dad treats his Vinted shop like a multinational corporation. ProductionWe teamed up with Deadbeat to produce four films with multiple cutdowns, designed to scale across channels - just like Michele’s business.&nbsp;From his home-office HQ, a single hero and setting showcase how effortlessly Vinted members sell across Women’s, Men’s, Kids, and Home &amp; Deco - supporting the brand’s recently expanded multivertical positioning. Curate For Cash (Home &amp; Deco) Sell With Style (Women’s) Turn Play Into Pay (Kid’s) Flip the Fit (Men’s) Credits Director: Brook DriverDOP: Jack Thompson-RoylanceProduction: DeadbeatCopywriter: Aitana VallejoArt Director: Asta Ostrovskaja Creative Director: Jessica Iris NeubauerYear: 2026 https://aitanavallejo.com/Hyundai-IONIQ Wed, 21 Aug 2024 13:26:45 +0000 aitanavallejo.com https://aitanavallejo.com/Hyundai-IONIQ Hyundai IONIQ Hyundai Global A global brand film for the Hyundai IONIQ EV lineup - blending future-facing design with the texture of 35mm. Credits Agency: Innocean BerlinDirector: Jared ClaytonDOP: Nicolas KarakatsanisProduction: BWGTBLDArt Directors: Bianca Hillenbrand, Paula SantosCopywriters: Pam Boschma, Aitana VallejoClient: Hyundai GlobalYear: 2024 https://aitanavallejo.com/Uncapital-Route Sun, 21 Jan 2024 19:11:58 +0000 aitanavallejo.com https://aitanavallejo.com/Uncapital-Route The Uncapital Route Kia Europe x VICE Media&nbsp; +9M reach | +5M views | +61% perception&nbsp; Background A lot of people still think EVs can’t handle the road less traveled. At the same time, rising rent, inflation, and a post-pandemic shift in priorities are pushing creatives to ditch big-city life for smaller, more livable places - and they’re thriving there.To turn Kia’s EV ecosystem into a cultural statement, we created Uncapital Route: a six-part docu-series spotlighting creative communities beyond Europe’s obvious capitals. Production In collaboration with VICE Media, we explored Granada, Offenbach, Turin, Marseille, Manchester, and Rotterdam - each episode following a local VICE host traveling in a Kia EV to meet creatives redefining their cities. From food and dance to music and design, each story captures how movement and place fuel artistic expression. Shot in native languages and rooted in authentic local culture, the series reframes Kia as more than a car brand - as a supporter of the creative spirit that lives off the beaten path. Offenbach: Design Manchester: Music Marseille: Crafts Rotterdam: Food &amp; Drink Granada: Dance Turin: Art Credits Agency: Innocean BerlinDirector: Lily RaederDOP: André GrabinskiProduction: VICE MediaCreative Direction: Shelley Lui, Chiara Maria LessaArt Director: Paula SantosCopywriter: Aitana VallejoClient: KiaYear: 2023 https://aitanavallejo.com/Kia-Picanto Fri, 14 Jun 2024 12:42:12 +0000 aitanavallejo.com https://aitanavallejo.com/Kia-Picanto Kia Picanto Kia Europe Repositioning Kia Picanto as the compact city car that embodies Gen Z’s style and spirit. <img width="3186" height="1792" width_o="3186" height_o="1792" data-src="https://freight.cargo.site/t/original/i/46a29224ed4b7f5eb824f04503b9c2a3045325bf916a91da241ad5706152e912/header01.jpg" data-mid="213183257" border="0" src="https://freight.cargo.site/w/1000/i/46a29224ed4b7f5eb824f04503b9c2a3045325bf916a91da241ad5706152e912/header01.jpg" /> <img width="4000" height="2601" width_o="4000" height_o="2601" data-src="https://freight.cargo.site/t/original/i/cd952ac6c8323394e9c075e41dd2afd4ce5b693dca1733aef538a2625b1dbe38/Kia_Picanto_08_GTL_Direct_Rear_Guide_Lights_RGB.jpg" data-mid="213183032" border="0" src="https://freight.cargo.site/w/1000/i/cd952ac6c8323394e9c075e41dd2afd4ce5b693dca1733aef538a2625b1dbe38/Kia_Picanto_08_GTL_Direct_Rear_Guide_Lights_RGB.jpg" /> <img width="467" height="733" width_o="467" height_o="733" data-src="https://freight.cargo.site/t/original/i/2b17864d0bbd79de1032491ed8598df16211e0e840baa6421b18d1ebf59fa7f7/011_FULL_01_cs_02_hoch-750x467.jpg" data-mid="213180689" border="0" src="https://freight.cargo.site/w/467/i/2b17864d0bbd79de1032491ed8598df16211e0e840baa6421b18d1ebf59fa7f7/011_FULL_01_cs_02_hoch-750x467.jpg" /> <img width="4000" height="2669" width_o="4000" height_o="2669" data-src="https://freight.cargo.site/t/original/i/52413d822aa399f83104e70c024e228238edafdfcb65c49592260dc03fb3ccf0/M37_Loc_07_Lifestyle_409_v05_kl_RGB.jpg" data-mid="213183162" border="0" src="https://freight.cargo.site/w/1000/i/52413d822aa399f83104e70c024e228238edafdfcb65c49592260dc03fb3ccf0/M37_Loc_07_Lifestyle_409_v05_kl_RGB.jpg" /> <img width="4000" height="2635" width_o="4000" height_o="2635" data-src="https://freight.cargo.site/t/original/i/d9c863d6eb71e56f46a5c191aefd8d845c6c2b309217232befe022fef34bb68e/M35_Loc_07_Lifestyle_240_v05_kl_RGB.jpg" data-mid="213181525" border="0" src="https://freight.cargo.site/w/1000/i/d9c863d6eb71e56f46a5c191aefd8d845c6c2b309217232befe022fef34bb68e/M35_Loc_07_Lifestyle_240_v05_kl_RGB.jpg" /> <img width="4000" height="2669" width_o="4000" height_o="2669" data-src="https://freight.cargo.site/t/original/i/32e2c1b884f96dc42dce79a1b01ed88e6db0de66371c1e2ec3fb4f7af03f6b11/M40-Loc_07_LF__additional-lifestyle-15exterior-static-1_kl_07b_RGB.jpg" data-mid="213181519" border="0" src="https://freight.cargo.site/w/1000/i/32e2c1b884f96dc42dce79a1b01ed88e6db0de66371c1e2ec3fb4f7af03f6b11/M40-Loc_07_LF__additional-lifestyle-15exterior-static-1_kl_07b_RGB.jpg" /> <img width="1500" height="1001" width_o="1500" height_o="1001" data-src="https://freight.cargo.site/t/original/i/2a238ca7eab6afc914cdf8610e7531c211740ef2a8cf86819df12df9274db7ab/15_GTL_Luggage_compartment_207_cs_01.jpg" data-mid="213180378" border="0" src="https://freight.cargo.site/w/1000/i/2a238ca7eab6afc914cdf8610e7531c211740ef2a8cf86819df12df9274db7ab/15_GTL_Luggage_compartment_207_cs_01.jpg" /> <img width="4000" height="2669" width_o="4000" height_o="2669" data-src="https://freight.cargo.site/t/original/i/5033437fdc5b8cb9a5fe66df9bc59b1bead849857d3f4908212d50589fe3c6be/M28-GTL_Lugagge-compartiment__additional-lifestyle-4_04_kl_RGB.jpg" data-mid="213181269" border="0" src="https://freight.cargo.site/w/1000/i/5033437fdc5b8cb9a5fe66df9bc59b1bead849857d3f4908212d50589fe3c6be/M28-GTL_Lugagge-compartiment__additional-lifestyle-4_04_kl_RGB.jpg" /> <img width="4000" height="2669" width_o="4000" height_o="2669" data-src="https://freight.cargo.site/t/original/i/99d0b4227a2d5b506342b1eae91cb459fc60bd675aeb00f880a9383a817d068c/M36_Loc_07_Lifestyle_302_v05b_kl_RGB.jpg" data-mid="213181524" border="0" src="https://freight.cargo.site/w/1000/i/99d0b4227a2d5b506342b1eae91cb459fc60bd675aeb00f880a9383a817d068c/M36_Loc_07_Lifestyle_302_v05b_kl_RGB.jpg" /> Credits Agency: Innocean BerlinPhotographer: Andreas HempelCreative Direction: Igor Karpalov, Paula Santos, Aitana VallejoArt Director: Paula SantosCopywriter: Aitana VallejoStyling: Alex HuberHair &amp; Makeup: Jochen PahsClient: KiaYear: 2023