Welcome To My Office

Vinted 

Background

Vinted lives at the intersection of side hustles and self-expression. In a culture where even the smallest gig gets CEO treatment, selling on Vinted gives people that same “I run this” energy - without the grind. The brand’s community already celebrates this feeling, with viral TikTok and Instagram memes about being a “Vinted CEO.”

To build on that insight, we created Welcome to My Office - a mockumentary-style digital campaign that treats selling on Vinted like running a multinational corporation. Inspired by the deadpan humor of The Office, the films follow Michele, a corporate dad who applies
boardroom-level seriousness to his Vinted shop.

Production

We teamed up with Deadbeat to produce a series of four films with multiple cutdowns, built to scale across formats and channels - just like Michele’s “business.”

From his home office HQ, a single hero and setting showcase how effortlessly Vinted lets its members sell across Women’s, Men’s, Kids, and Home & Deco - supporting the brand’s recently expanded multivertical positioning.

Turn Play Into Pay (Kid’s)

Flip the Fit (Men’s)