Raise Your Fan

D&AD 2021 x The Case for Her x Refinery29

Award:

D&AD New Blood 2021 - Yellow Pencil

Brief


Reposition menopause as something that affects all ages and genders and normalize it across mainstream media.

Idea


Reclaim the hand fan as a symbol of empowerment and develop a collection of bespoke hand fans in collaboration with female, trans and non-binary artists retelling their experience going through menopause.





Credits

Student work for Miami Ad School Madrid
Creative Direction: Aitana Vallejo, Belén Ulargui
Photography: Aitana Vallejo, Belén Ulargui
Copywriter: Aitana Vallejo
Client: Refinery29
Year: 2021