Picanto



Fits in. Stands out.

Repositioning the Kia Picanto as the compact city car for Gen Z.



Credits
Agency: Innocean Berlin
Photographer: Andreas Hempel
Creative Direction: Igor Karpalov, Paula Santos, Aitana Vallejo
Art Director: Paula Santos
Copywriter: Aitana Vallejo
Styling: Alex Huber
Hair & Makeup: Jochen Pahs
Client: Kia
Year: 2023