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Kia Picanto


Kia Europe


Repositioning Kia Picanto as the compact city car that embodies Gen Z’s style and spirit.







Credits

Agency: Innocean Berlin
Photographer: Andreas Hempel
Creative Direction: Igor Karpalov, Paula Santos, Aitana Vallejo
Art Director: Paula Santos
Copywriter: Aitana Vallejo
Styling: Alex Huber
Hair & Makeup: Jochen Pahs
Client: Kia
Year: 2023