The Uncapital Route
A film series exploring six underrated creative hubs beyond the European capitals:
Granada, Offenbach, Turin, Marseille, Manchester and Rotterdam.
Watch the full series with VICE on Youtube.
Credits
Agency: Innocean Berlin
Director: Lily Raeder
DOP: André Grabinski
Production: VICE Media
Creative Direction: Shelley Lui, Chiara Maria Lessa
Art Director: Paula Santos
Copywriter: Aitana Vallejo
Client: Kia
Year: 2023
Agency: Innocean Berlin
Director: Lily Raeder
DOP: André Grabinski
Production: VICE Media
Creative Direction: Shelley Lui, Chiara Maria Lessa
Art Director: Paula Santos
Copywriter: Aitana Vallejo
Client: Kia
Year: 2023
Picanto
Fits in. Stands out.
Repositioning the Kia Picanto as the compact city car for Gen Z.
Credits
Agency: Innocean Berlin
Photographer: Andreas Hempel
Creative Direction: Igor Karpalov, Paula Santos, Aitana Vallejo
Art Director: Paula Santos
Copywriter: Aitana Vallejo
Styling: Alex Huber
Hair & Makeup: Jochen Pahs
Client: Kia
Year: 2023
Agency: Innocean Berlin
Photographer: Andreas Hempel
Creative Direction: Igor Karpalov, Paula Santos, Aitana Vallejo
Art Director: Paula Santos
Copywriter: Aitana Vallejo
Styling: Alex Huber
Hair & Makeup: Jochen Pahs
Client: Kia
Year: 2023
![](https://freight.cargo.site/t/original/i/46a29224ed4b7f5eb824f04503b9c2a3045325bf916a91da241ad5706152e912/header01.jpg)
![](https://freight.cargo.site/t/original/i/2a238ca7eab6afc914cdf8610e7531c211740ef2a8cf86819df12df9274db7ab/15_GTL_Luggage_compartment_207_cs_01.jpg)
![](https://freight.cargo.site/t/original/i/5033437fdc5b8cb9a5fe66df9bc59b1bead849857d3f4908212d50589fe3c6be/M28-GTL_Lugagge-compartiment__additional-lifestyle-4_04_kl_RGB.jpg)
![](https://freight.cargo.site/t/original/i/32e2c1b884f96dc42dce79a1b01ed88e6db0de66371c1e2ec3fb4f7af03f6b11/M40-Loc_07_LF__additional-lifestyle-15exterior-static-1_kl_07b_RGB.jpg)
![](https://freight.cargo.site/t/original/i/d9c863d6eb71e56f46a5c191aefd8d845c6c2b309217232befe022fef34bb68e/M35_Loc_07_Lifestyle_240_v05_kl_RGB.jpg)
![](https://freight.cargo.site/t/original/i/99d0b4227a2d5b506342b1eae91cb459fc60bd675aeb00f880a9383a817d068c/M36_Loc_07_Lifestyle_302_v05b_kl_RGB.jpg)
![](https://freight.cargo.site/t/original/i/52413d822aa399f83104e70c024e228238edafdfcb65c49592260dc03fb3ccf0/M37_Loc_07_Lifestyle_409_v05_kl_RGB.jpg)
![](https://freight.cargo.site/t/original/i/2b17864d0bbd79de1032491ed8598df16211e0e840baa6421b18d1ebf59fa7f7/011_FULL_01_cs_02_hoch-750x467.jpg)
![](https://freight.cargo.site/t/original/i/cd952ac6c8323394e9c075e41dd2afd4ce5b693dca1733aef538a2625b1dbe38/Kia_Picanto_08_GTL_Direct_Rear_Guide_Lights_RGB.jpg)