Hyundai IONIQ
Hyundai GlobalBackground
Global brand film for the Hyundai IONIQ EV lineup.
Production
Partly shot on 35mm film.
Credits
Agency: Innocean Berlin
Director: Jared Clayton
DOP: Nicolas Karakatsanis
Production: BWGTBLD
Art Directors: Bianca Hillenbrand, Paula Santos
Copywriters: Pam Boschma, Aitana Vallejo
Client: Hyundai Global
Year: 2024
The Uncapital Route
Kia Europe x VICE Media+9M reach | +5M views | +61% perception
Background
Kia wanted to promote its EV ecosystem and charging network with a piece of branded content that reflected its ethos of “Movement that Inspires” and established them as a culture brand.
We found that many still believe that EVs can’t handle road trips to remote areas. At the same time, inflation and the cost of living crisis have pushed creatives to relocate from capital cities in favour of smaller, more affordable hubs.
Enter “Uncapital Route”, a docu-style film series exploring six underrated creative cities beyond the European capitals - all aboard the Kia EVs.
Production
Together with VICE Media, we dove into the vibrant creative scenes of six “uncapital” cities: Granada, Offenbach, Turin, Marseille, Manchester, and Rotterdam.
Each film highlights a different aspect of self-expression and creativity - design, music, crafts, food & drink, dance and art.
Shot in each market’s local language, the films follow a simple format: A local VICE host hits the road in one of the Kia EVs headed for their uncapital destination. There, they meet local creatives who offer an insider perspective on unique local scenes and detail how these cities inspire their practice.
Offenbach: Design
Manchester: Music
Marseille: Crafts
Rotterdam: Food & Drink
Granada: Dance
Turin: Art
Credits
Agency: Innocean Berlin
Director: Lily Raeder
DOP: André Grabinski
Production: VICE Media
Creative Direction: Shelley Lui, Chiara Maria Lessa
Art Director: Paula Santos
Copywriter: Aitana Vallejo
Client: Kia
Year: 2023
Kia Picanto
Kia EuropeBrief
Reposition the Kia Picanto as the compact city car for Gen Z.
Production
Developed a visual identity, casting and styling that reflected current Gen Z trends and culture.









Credits
Agency: Innocean Berlin
Photographer: Andreas Hempel
Creative Direction: Igor Karpalov, Paula Santos, Aitana Vallejo
Art Director: Paula Santos
Copywriter: Aitana Vallejo
Styling: Alex Huber
Hair & Makeup: Jochen Pahs
Client: Kia
Year: 2023